From technology weekly:
With fears of the impending recession rife amongst businesses, talk of budget cuts and conserving resources are on Boardroom agendas. While it can often be tempting to cut marketing spend during an economic downturn, reducing it only addresses the symptom, while increasing it can help solve the problem. Going into hibernation could only weaken your business further and leave more space for your competitors to thrive. The fact is that your business is never likely to be in more urgent need of effective marketing than during a recession.

Ivan Izikowitz from Clicks2Customers

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